I was found sitting on thousands of leads and there was no way to qualify these leads without wasting a lot of time.
Dan Armstrong
About the Keller Williams Legacy Case Study
We spoke with Dan Armstrong, a Team Leader for Keller Williams Legacy in San Antonio, Texas who was faced with a growing amount of cold leads and overwhelmed agents. Dan spoke to us about overcoming the struggles his team faced and how they now balance the continuous re-engagement of old leads and engagement of new leads.
The Challenge
“We were getting a lot of leads and a lot of agents were discouraged because the leads weren’t ready to buy or sell and they weren’t engaging with the agents, so we were having a lot of turnover. When agents got overwhelmed and couldn’t keep up with the leads they would turnover. I was sitting on thousands of leads and there was no way to qualify these leads without wasting a lot of time,” Dan said.
The Solution
With his new AI Assistant being able to engage leads in under 5 minutes and also re-engage cold leads, the solution was perfect for Dan and his team. After connecting the assistant to Zillow to engage incoming leads and sending over a list of 2,500 cold leads for the assistant to re-engage, a weight was lifted off his shoulders. “Onboarding was very easy and very quick and we had no hiccups whatsoever. Right off the bat the assistant connected with a lead and closed them,” Dan said.
The Results
2,500
leads followed up
After connecting the assistant to Zillow to engage incoming leads and sending over a list of 2,500 cold leads for the assistant to re-engage, a weight was lifted off his shoulders.
Case Studies
50%
of connected leads
Chord Real Estate team immediately saw the value in the conversational approach of the Structurely AI Assistant.
3,700
messages sent
While leveraging AI Assistant to contact leads immediately, they are pretty high-touch after the conversation starts, jumping in to set up appointments and handle specifics.
1,200
leads handled
The DeBerry Team leveraged Structurely to connect with more than 1,200 leads. More than 55% came in after hours.
40%
engagement rate
In the last 16 months, the Assistant has sent 15,000 messages, with an overall engagement rate of just under 40%.
299
leads qualified
The Assistant handed off 101 leads that needed agent follow-up and qualified 198 others who were uninterested.
70,000
messages responded
Before starting with Structurely, agents weren’t reaching out within the first 2-5 minutes.
70
days in a year saved
Structurely saved The Premier Group over 70 days in a little under a year.
47%
conversion rate
Since using Structurely The Premier Group New Jersey’s engagement rate went from 10% to 47%.
240K
messages sent
In a year and a half, AI Assistant sent just under 240,000 messages to over 17,900 leads.
20
closings a month
The inside sales reps are producing 12, 15, 18, and sometimes 20 closings a month.
$80M+
pipeline generated
The leads have matured to an agent-ready standing 195 times, which influenced a pipeline of just over $80,000,000.
