AI Assistant for Marketing Teams

Somewhere between Marketing and Sales, those leads you spend so much time and money to generate seem to stall. The conversion rates, while possibly good, could and should be better. But who has the time to reach out for that extra level of qualification, that additional engagement, that gets the sales team excited to accept the lead? Easy answer: an AI assistant.

Let’s compare and contrast e-mail to text for a moment. You know your open, click-through and conversion rates for your company’s emails and sequences, so we won’t insult you by guessing at those numbers.

Texts can have open rates as high as 98% and response rates of 60% are not unusual – assuming they are personalized.  And, better yet, it’s fast.  We are now conditioned to respond to texts 60x faster than e-mails … meaning within 90 seconds. We’re not saying swap out e-mails for texts and SMS.

We’re saying do both.  And make them all more personalized.

Form fills are great.  We’re a fan of forms, too. Content downloads are also great. But what happens next?  Why aren’t these leads setting demos or asking for a sales conversation?  They would tell you if only you had enough time to ask them, each and every one, individually.  And ask again if they don’t respond.  This information is not only valuable for future efforts, it will create more MQLs and more appointments for your sales peers.

It has been said the CRMs have no attrition plan.  Contacts and leads go in, but they never come out.  They just pile up, costing you more and more money.  And they already cost you money to generate them?  There’s no ROI from a dormant lead.But, again, who has time to see if they are still interested, or even there, let alone collect their new information, determine urgency and re-engage?  By now, you know the answer:  Your Structurely AI assistant does.  All the time in the world.

We can help your prospects provide interest and engagement on their terms using the devices they use for normal everyday conversations.