We’ve found Structurely to be the best at following-up and with speed to lead.
The Chord Real Estate Team
About the Chord Real Estate Team
The Chord Real Estate Team is headquartered in Nashville’s, they provide white-glove concierge services for our Premiere, Sports, Entertainment, and International residential/commercial buyers, sellers, and tenants at all price points!
The Challenge
The Chord Real Estate team drives leads from platforms like Google Ads, Homelight, and Social Media; they are the exclusive real estate content providers for large Instagram accounts in Nashville. Their leads come in at all times of the day, and the team is small, which made their ability to get back quickly a big issue. They also have many leads in their Follow Up Boss system and had difficulty keeping track of the volume of touches.
The Solution
After trying several solutions, even with a human call team, they were referred to Structurely by a fellow Realtor to solve their long term follow up and speed to response needs. They no longer have to worry about a lead going hours, or even days, without a response.
The Results
50%
of connected leads
Chord Real Estate team immediately saw the value in the conversational approach of the Structurely AI Assistant.
3,700
messages sent
While leveraging AI Assistant to contact leads immediately, they are pretty high-touch after the conversation starts, jumping in to set up appointments and handle specifics.
Case Studies
1,200
leads handled
The DeBerry Team leveraged Structurely to connect with more than 1,200 leads. More than 55% came in after hours.
40%
engagement rate
In the last 16 months, the Assistant has sent 15,000 messages, with an overall engagement rate of just under 40%.
299
leads qualified
The Assistant handed off 101 leads that needed agent follow-up and qualified 198 others who were uninterested.
70,000
messages responded
Before starting with Structurely, agents weren’t reaching out within the first 2-5 minutes.
70
days in a year saved
Structurely saved The Premier Group over 70 days in a little under a year.
47%
conversion rate
Since using Structurely The Premier Group New Jersey’s engagement rate went from 10% to 47%.
240K
messages sent
In a year and a half, AI Assistant sent just under 240,000 messages to over 17,900 leads.
20
closings a month
The inside sales reps are producing 12, 15, 18, and sometimes 20 closings a month.
$80M+
pipeline generated
The leads have matured to an agent-ready standing 195 times, which influenced a pipeline of just over $80,000,000.
