One of the first conversations I watched was one of the leads that the Assistant responded to. I think the conversation went on for at least 15 minutes. I was amazed. It was like 11 p.m. or 12 a.m., I was in bed watching this conversation. It was really cool. I really enjoyed it because they thought they were talking to a regular person.
Larry DeBerry
The DeBerry Team of Keller Williams
The DeBerry Team of Keller Williams has roots that go as far back as 1975 when Roxanne DeBerry, the Team Lead, started working as a Realtor. Throughout the years they’ve valued relationships and have built a network that transcends decades of referrals from the generations of northern Dallas buyers and sellers. Their team has grown to 2 buyer agents, 1 seller agent (Roxanne), and 4 support members to round out their family-run business.
The Challenge
The DeBerry Team had a common problem, they needed help getting to their leads in a timely manner. They knew the expectation to get to their online leads in under two minutes but knew they were nowhere near meeting it. They explored adding an ISA to their team but decided against it because they did not have the infrastructure to allow for success in that role.
The Solution
Larry DeBerry, their marketing manager, initially heard of Structurely on Google when he searched for lead qualification options. He called Structurely to explore the possibilities and ultimately asked for a referral to another high performing Keller Williams team. With the referral in hand, the DeBerry Team turned on their Assistant aimed to solve their initial speed to lead and speed to response problems.
The Results
1,200
leads handled
The DeBerry Team leveraged Structurely to connect with more than 1,200 leads. More than 55% came in after hours.
40%
engagement rate
In the last 16 months, the Assistant has sent 15,000 messages, with an overall engagement rate of just under 40%.
299
leads qualified
The Assistant handed off 101 leads that needed agent follow-up and qualified 198 others who were uninterested.
Case Studies
50%
of connected leads
Chord Real Estate team immediately saw the value in the conversational approach of the Structurely AI Assistant.
3,700
messages sent
While leveraging AI Assistant to contact leads immediately, they are pretty high-touch after the conversation starts, jumping in to set up appointments and handle specifics.
70,000
messages responded
Before starting with Structurely, agents weren’t reaching out within the first 2-5 minutes.
70
days in a year saved
Structurely saved The Premier Group over 70 days in a little under a year.
47%
conversion rate
Since using Structurely The Premier Group New Jersey’s engagement rate went from 10% to 47%.
240K
messages sent
In a year and a half, AI Assistant sent just under 240,000 messages to over 17,900 leads.
20
closings a month
The inside sales reps are producing 12, 15, 18, and sometimes 20 closings a month.
$80M+
pipeline generated
The leads have matured to an agent-ready standing 195 times, which influenced a pipeline of just over $80,000,000.
